The alcohol-free ‘spirit’ is the brainchild of Jamie Wild and Bill Garnock, who together have more than a decade of experience in the global spirits market. The pair grew up in the shadow of the world's biggest distillers and were inspired to bring new-age innovation to the age-old process. The name comes from a combination or Latin and Greek mythology and means 'wild earth'. The brand's long term mission is to 'Keep Earth Wild'. To achieve this goal, the bottle and cap are both 100% recyclable, all botanicals are composted post-distillation and botanicals are locally sourced where possible.